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 Michelob ULTRA will be the Official Beer Sponsor of the 2008 Greenville Hospital System USA Cycling Professional Championships and the Greenville Rocks concert. Michelob ULTRA, brewed by Anheuser Busch, is a Gold Sponsor for this year’s Championships (Aug 30-31). The Michelob ULTRA brand sponsors running and cycling events across the country. The “Race to the ULTRA” series will include more than 40 events this year, and will have a presence at the Health & Wellness Expo at the Championships. Michelob Ultra will also have branding Saturday night for the Greenville Rocks concert at the Peace Center amphitheatre (the DowBrands Amphitheatre).
Michelob ULTRA is an American-style, low-carbohydrate light lager introduced in 2002. It contains only 95 calories and 2.6 carbs, making it a big hit with adult consumers living an active lifestyle, and those looking for a great-tasting beer with lower carbohydrates and fewer calories.
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